Custom branding is a marketing strategy that involves promoting your business using a distinctive name, style, and logo. It’s an effective way to attract customers with similar values and interests.
With custom branding, you can create a positive perception that will help your company stand out in a competitive market.
If you want customers to instantly recognize your brand, you need a consistent look and feel for your promotional materials and business correspondence. Yes, your storefront or website may display your logo, but it’s not enough to boost brand awareness.
Including custom branding in your email requests for esignatures and forms helps improve brand recall. By frequently displaying your logo and theme, you familiarize customers with your unique brand identity.
The moment clients see your request, they know right away that it’s related to the products and services you offer. They are also more likely to respond if you’ve put in the effort to build a trustworthy brand image that never disappoints.